Women+
Insights & Studio
Tote + Pears is the creative studio that provides audience insights and creates brands, content and campaigns that resonate with women — the decision-makers at home and untapped talent at work.
A unique point of view
Highlighting the layers that guide Women’s
decision-making then designing from
our point of view.
Guided by data, driven by experience
The Tote + Pears Way
Our Women+ approach looks at women, the people they love and the layered identities that shape how they experience life’s moments. Then we design strategies, content and campaigns that meet them where they are.
75%
of discretionary spending
will be under women’s control by 2028.
47%
of the workforce
in the United States is made up of women.
56%
of college students
in the United States are women.
“The team just gets it. Their experience in both marketing and tech ensured that we put our energy in the right things at the right time.”
— Spencer Cook, CTO of Blip Billboards
Make the connection
Connecting good companies with Women —consumers, & their employees.
We partner with companies we believe in and trust to get the best products, services and career opportunities to women and the people they love.
How can we help you?
Insights
Learn about Women+.
Explore our many layers
Employer Branding
Recruit +
retain top talent
Branding, Campaigns + Content
Catch + keep the attention
of your ideal audience
About Tote + Pears
Est. in 2012
Tote + Pears is an insights and brand studio. Since 2012, we’ve partnered with companies we trust + believe in to get products, services and career opportunities to people who need them by keeping the Women who buy their products or work at their companies at the forefront.
Learn More →
Create a connection that will last.